Craft lives in people.
I'm Hoa Bui. I build the systems creative teams depend on. Now I help organizations adopt AI the same way: around their people.
Lasting change passes person to person. I stay until your team can carry it.
XDS speaker · ICAgile certified · Los Angeles
Map Tooling
Rebuilt how League designers prototype maps.
- Before
- About 3 months per map prototype
- After
- Under an hour; used by nearly every designer
Creator Workflows
Led the tools that take content from artist to game.
- Before
- Bugs and requests waited weeks
- After
- Turnaround in days; 75%+ of commitments hit across 5+ teams
Tools & outsourcing
Grew League's content tools team and chose its skins partner.
- Before
- 2 tools engineers, no outsourcing partner
- After
- 12 engineers; ~100 skins a year from the partner
Every team will have agents.
The edge goes to teams that lead them well.
Judgment becomes the job.
As AI takes routine work, taste and decisions matter more.
Craft gains value.
What people make by hand, and know by heart, becomes harder to copy.
Ownership wins.
Teams that own their tools and data outpace teams that rent them.
Agents are apprentices.
Fast and capable. A person reviews and owns every result.
Everyone teaches.
Knowledge moves every way: people, agents and me.
Understand first.
No recommendation until I understand how your team works.
Gravity, not force.
The best change is the kind your team pulls toward.